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J.M. Lueders
Sep 213 min read

Why Every Artist Needs Their Own Website


For artists, social media is a valuable tool for showcasing your work, but having your own website offers crucial advantages: control, professionalism, and growth opportunities. Here are several reasons why it is essential for every artist to have their own website and a comparison of various platforms.


1. You Control Your Brand

On social media you have to follow their rules and designs. But with your own website, you decide how everything looks. You can create a space that reflects your unique style as an artist.


2. A Hub for All Your Art

Your website is the perfect place to bring everything together. Whether you’re selling originals, prints, or even teaching art, your website can connect all of it in one easy-to-find spot. Fans and buyers will always know where to go.


3. Build Your Own Email List

With your website, you can collect email and contact information from visitors. This gives you a way to contact them directly, keeping them up to date with new art, events, and sales. It’s also more reliable than relying on social media platforms that change how your posts are seen.



4. Look More Professional

A website gives you a professional edge that social media alone can’t. Galleries, collectors, and clients will take you more seriously when they see a well-designed site that showcases your work. It’s like having a virtual art gallery you control.


5. Showcase Your Full Portfolio

On social media, posts get lost in the feed. On your website, you can display your portfolio in an organized and beautiful way. This allows fans, collectors, or even gallery owners to browse your work whenever they want.


6. Be Found on Google

Having a website lets you improve your SEO (Search Engine Optimization), which means more people can find your art when they search for it on Google. This can open doors to new fans, clients, and opportunities that social media might not offer.


7. Run Your Own Sales

If you want to run a promotion or offer a special discount, having your own website gives you the freedom to do that whenever you like. You set the rules and don’t have to depend on third-party platforms to approve or limit your sales.


8. Keep Fans Updated

A website can also be your personal news center. Share updates about upcoming shows, new projects, or blog about your artistic journey. It's a great way to keep your audience engaged and excited about what you're doing.


Which Website Platform is Right for You?

If you’re ready to build your website, here’s a guide to some of the best platforms for artists:

  1. Wix

    • Cost: Starts at $16/month.

    • Best for: Artists who want creative control with easy-to-use templates.

    • Storage: 2 GB to 50 GB depending on the plan.

  2. Squarespace

    • Cost: Starts at $16/month.

    • Best for: Artists who love beautiful, clean designs.

    • Storage: Unlimited storage.

  3. Shopify

    • Cost: Starts at $9/month (for Shopify Lite), with other plans ranging from $39 to $299/month.

    • Best for: Artists who want to sell products directly from their site and need strong e-commerce features.

  4. GoDaddy

    • Cost: Starts at $9.99/month.

    • Best for: Simple, budget-friendly website building.

    • Storage: 1 GB to 25 GB.


Your Website is Your Creative Hub

Your website is the place where everything comes together—your portfolio, income streams, and updates for your fans. It helps you look professional, gives you more control, and can help grow your art career. Whether you're using Wix, Squarespace, GoDaddy, or Shopify, having a website is a smart investment in your artistic future. Embrace the future and take the next step towards realizing your dreams by creating your very own website. Let your creativity shine and showcase your talents!


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